Everything You Need to Know Before Opening a Coffee Shop


Owning and operating a coffee shop is a dream that many people who work in the coffee industry share. This course explores the essential knowledge, practices and challenges that each aspiring business owner should know before opening their own coffee shop.

In this course, Edwin Harrison of Artisan Coffee School, from London, UK, provides a detailed understanding of what is involved in the planning and opening of a retail coffee business. Included in this course are modules on writing a business plan, planning your products and services, developing a marketing plan, identifying challenges and barriers, deciding on location, building a successful team, understanding costs and margins, budgeting and cash flow forecasting, and much more.

Upon completion of this course, participants will have gained an understanding of the extensive planning and preparation required to open and sustainably manage a coffee shop. Using this knowledge, participants will have the skills and tools to effectively plan for both the opening of their coffee retail business and for a sustainable business future.

What Will I Learn?

  • Detailed understanding about opening a coffee shop
  • Explanation of the main challenges associated with having a retail business
  • Highlight key aspects aspiring coffee shop owns need to pay attention to
  • Costs & margins breakdown
  • Developing a marketing plan

Topics for this course

14 Lessons

A Quick Background About Our Business

Class: Our Story16:01

Writing a Business Plan

Products & Services Offering, What You Need to Know

Developing Your Marketing Plan

Identifying the Barriers to Entry

Writing the Implementation Plan

Location, Location, Location!

What You Need to Know to Build a Successful Team

Defining Your Unique Selling Point

Margins: Understanding The Gross Profit Margin

Costs Ratio, What You Need to Know

Budgeting & Cash Flow Forecasting

Floor Plan and The Importance of Flow

Course Recap & Outro

About the instructor

Artisan Coffee School

Coffee School Training Centre

Based in Ealing Broadway, London, Artisan Coffee School is an SCA (Speciality Coffee Association) certified training centre.

We offer a wide variety of courses that cover everything from how to brew a better cup of coffee at home to how to set up your own coffee shop, and all our trainers are industry professionals who use their experience and insight to ensure that everyone who attends has a bloody good, educational time.

At Artisan Coffee School, we believe in not only providing our students with excellent hands-on experience but also in immersing them in all the different aspects of the coffee trade, from grower to roaster to barista to cup.

Founded in 2015 by Edwin and Magda Harrison, Artisan Coffee School has quickly grown into one of Europe’s leading providers of quality coffee education – and we’re not slowing down anytime soon.

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3 Courses

18 students



  • No requirements are necessary to complete this course

Target Audience

  • Everyone looking to start their own coffee shop business

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